Cita APA (7th ed.)

Parente, D. (2006). Advertising Campaign Strategy (6th ed.). Thomson Higher Education.

Cita Chicago (17th ed.)

Parente, Donald. Advertising Campaign Strategy. 6th ed. USA: Thomson Higher Education, 2006.

Cita MLA (9th ed.)

Parente, Donald. Advertising Campaign Strategy. 6th ed. Thomson Higher Education, 2006.