Parente, D. (2006). Advertising Campaign Strategy (6th ed.). Thomson Higher Education.
Style de citation Chicago (17e éd.)Parente, Donald. Advertising Campaign Strategy. 6th ed. USA: Thomson Higher Education, 2006.
Style de citation MLA (9e éd.)Parente, Donald. Advertising Campaign Strategy. 6th ed. Thomson Higher Education, 2006.
Attention : ces citations peuvent ne pas être correctes à 100%.