Cita APA (7a ed.)

SCHULTZ DON E. (1995). STRATEGIC ADVERTISING CAMPAIGNS (4TH.). NTC BUSINESS BOOKS.

Cita Chicago Style (17a ed.)

SCHULTZ DON E. STRATEGIC ADVERTISING CAMPAIGNS. 4TH. CHICAGO USA: NTC BUSINESS BOOKS, 1995.

Cita MLA (9a ed.)

SCHULTZ DON E. STRATEGIC ADVERTISING CAMPAIGNS. 4TH. NTC BUSINESS BOOKS, 1995.