SCHULTZ DON E. (1995). STRATEGIC ADVERTISING CAMPAIGNS (4TH.). NTC BUSINESS BOOKS.
Style de citation Chicago (17e éd.)SCHULTZ DON E. STRATEGIC ADVERTISING CAMPAIGNS. 4TH. CHICAGO USA: NTC BUSINESS BOOKS, 1995.
Style de citation MLA (9e éd.)SCHULTZ DON E. STRATEGIC ADVERTISING CAMPAIGNS. 4TH. NTC BUSINESS BOOKS, 1995.
Attention : ces citations peuvent ne pas être correctes à 100%.