APA način citiranja (7. izdanje)

SCHULTZ DON E. (1995). STRATEGIC ADVERTISING CAMPAIGNS (4TH.). NTC BUSINESS BOOKS.

Čikaški stil citiranja (17. izdanje)

SCHULTZ DON E. STRATEGIC ADVERTISING CAMPAIGNS. 4TH. CHICAGO USA: NTC BUSINESS BOOKS, 1995.

MLA način citiranja (9. izdanje)

SCHULTZ DON E. STRATEGIC ADVERTISING CAMPAIGNS. 4TH. NTC BUSINESS BOOKS, 1995.