APA-ийн эшлэл(7 дахь хэвлэлт)

SCHULTZ DON E. (1995). STRATEGIC ADVERTISING CAMPAIGNS (4TH.). NTC BUSINESS BOOKS.

Чикаго-гийн эшлэл (17 дахь хэвлэлт)

SCHULTZ DON E. STRATEGIC ADVERTISING CAMPAIGNS. 4TH. CHICAGO USA: NTC BUSINESS BOOKS, 1995.

MLA -ийн эшлэл (9 дэх хэвлэлт)

SCHULTZ DON E. STRATEGIC ADVERTISING CAMPAIGNS. 4TH. NTC BUSINESS BOOKS, 1995.