APA-viite (7. p.)

KINNEAR THOMAS C. (1987). MARKETING RESEARCH: AN APPLIED APPROACH (3.). MCGRAW-HILL.

Chicago-viite (17. p.)

KINNEAR THOMAS C. MARKETING RESEARCH: AN APPLIED APPROACH. 3. NEW YORK: MCGRAW-HILL, 1987.

MLA-viite (9. p.)

KINNEAR THOMAS C. MARKETING RESEARCH: AN APPLIED APPROACH. 3. MCGRAW-HILL, 1987.