APA (7th ed.) Citation

SUMATHI S. (2008). MARKETING RESEARCH & CONSUMER BEHAVIOUR. VIKAS PUBLISHING HOUSE.

Chicago Style (17th ed.) Citation

SUMATHI S. MARKETING RESEARCH & CONSUMER BEHAVIOUR. NEW DELHI: VIKAS PUBLISHING HOUSE, 2008.

MLA (9th ed.) Citation

SUMATHI S. MARKETING RESEARCH & CONSUMER BEHAVIOUR. VIKAS PUBLISHING HOUSE, 2008.

Warning: These citations may not always be 100% accurate.