APA-Zitierstil (7. Ausg.)

RIES AL. (2002). FALL OF ADVERTISING AND THE RISE OF PR. HARPER COLLINS PUBLISHERS.

Chicago-Zitierstil (17. Ausg.)

RIES AL. FALL OF ADVERTISING AND THE RISE OF PR. NEW YORK: HARPER COLLINS PUBLISHERS, 2002.

MLA-Zitierstil (9. Ausg.)

RIES AL. FALL OF ADVERTISING AND THE RISE OF PR. HARPER COLLINS PUBLISHERS, 2002.