Cita APA (7a ed.)

RIES AL. (2002). FALL OF ADVERTISING AND THE RISE OF PR. HARPER COLLINS PUBLISHERS.

Cita Chicago Style (17a ed.)

RIES AL. FALL OF ADVERTISING AND THE RISE OF PR. NEW YORK: HARPER COLLINS PUBLISHERS, 2002.

Cita MLA (9a ed.)

RIES AL. FALL OF ADVERTISING AND THE RISE OF PR. HARPER COLLINS PUBLISHERS, 2002.