MORSE STEPHEN. (1967). THE PRACTICAL APPROACH TO MARKETING MANAGEMENT. MCGRAW-HILL.
Čikaški stil citiranja (17. izdanje)MORSE STEPHEN. THE PRACTICAL APPROACH TO MARKETING MANAGEMENT. LONDON: MCGRAW-HILL, 1967.
MLA način citiranja (9. izdanje)MORSE STEPHEN. THE PRACTICAL APPROACH TO MARKETING MANAGEMENT. MCGRAW-HILL, 1967.
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