MORSE STEPHEN. (1967). THE PRACTICAL APPROACH TO MARKETING MANAGEMENT. MCGRAW-HILL.
Chicago Style (17. basım) AtıfMORSE STEPHEN. THE PRACTICAL APPROACH TO MARKETING MANAGEMENT. LONDON: MCGRAW-HILL, 1967.
MLA (9th ed.) AtıfMORSE STEPHEN. THE PRACTICAL APPROACH TO MARKETING MANAGEMENT. MCGRAW-HILL, 1967.
Uyarı: Bu alıntı herzaman %100 doğru olmayabilir..