Cita APA (7th ed.)

PETER J PAUL. (1999). CONSUMER BEHAVIOR AND MARKETING STRATEGY (5TH.). IRWIN MCGRAW-HILL.

Cita Chicago (17th ed.)

PETER J PAUL. CONSUMER BEHAVIOR AND MARKETING STRATEGY. 5TH. BOSTON: IRWIN MCGRAW-HILL, 1999.

Cita MLA (9th ed.)

PETER J PAUL. CONSUMER BEHAVIOR AND MARKETING STRATEGY. 5TH. IRWIN MCGRAW-HILL, 1999.