PETER J PAUL. (1999). CONSUMER BEHAVIOR AND MARKETING STRATEGY (5TH.). IRWIN MCGRAW-HILL.
Dyfyniad Arddull ChicagoPETER J PAUL. CONSUMER BEHAVIOR AND MARKETING STRATEGY. 5TH. BOSTON: IRWIN MCGRAW-HILL, 1999.
Dyfyniad MLAPETER J PAUL. CONSUMER BEHAVIOR AND MARKETING STRATEGY. 5TH. IRWIN MCGRAW-HILL, 1999.
Rhybudd: Mae'n bosib nad yw'r dyfyniadau hyn bob amser yn 100% cywir.