PETER J PAUL. (1999). CONSUMER BEHAVIOR AND MARKETING STRATEGY (5TH.). IRWIN MCGRAW-HILL.
Citación estilo ChicagoPETER J PAUL. CONSUMER BEHAVIOR AND MARKETING STRATEGY. 5TH. BOSTON: IRWIN MCGRAW-HILL, 1999.
Cita MLAPETER J PAUL. CONSUMER BEHAVIOR AND MARKETING STRATEGY. 5TH. IRWIN MCGRAW-HILL, 1999.
Warning: These citations may not always be 100% accurate.