PETER J PAUL. (1999). CONSUMER BEHAVIOR AND MARKETING STRATEGY (5TH.). IRWIN MCGRAW-HILL.
Chicago Style (17. basım) AtıfPETER J PAUL. CONSUMER BEHAVIOR AND MARKETING STRATEGY. 5TH. BOSTON: IRWIN MCGRAW-HILL, 1999.
MLA (9th ed.) AtıfPETER J PAUL. CONSUMER BEHAVIOR AND MARKETING STRATEGY. 5TH. IRWIN MCGRAW-HILL, 1999.
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