PETER J PAUL. (1999). CONSUMER BEHAVIOR AND MARKETING STRATEGY (5TH.). IRWIN MCGRAW-HILL.
芝加哥风格引文PETER J PAUL. CONSUMER BEHAVIOR AND MARKETING STRATEGY. 5TH. BOSTON: IRWIN MCGRAW-HILL, 1999.
MLA引文PETER J PAUL. CONSUMER BEHAVIOR AND MARKETING STRATEGY. 5TH. IRWIN MCGRAW-HILL, 1999.
警告：这些引文格式不一定是100％准确.