PETER J PAUL. (2002). CONSUMER BEHAVIOR AND MARKETING STRATEGY (6TH.). IRWIN MCGRAW-HILL.
Chicago Style (17th ed.) CitationPETER J PAUL. CONSUMER BEHAVIOR AND MARKETING STRATEGY. 6TH. BOSTON: IRWIN MCGRAW-HILL, 2002.
MLA (9th ed.) CitationPETER J PAUL. CONSUMER BEHAVIOR AND MARKETING STRATEGY. 6TH. IRWIN MCGRAW-HILL, 2002.
Warning: These citations may not always be 100% accurate.