APA-Zitierstil (7. Ausg.)

PETER J PAUL. (2002). CONSUMER BEHAVIOR AND MARKETING STRATEGY (6TH.). IRWIN MCGRAW-HILL.

Chicago-Zitierstil (17. Ausg.)

PETER J PAUL. CONSUMER BEHAVIOR AND MARKETING STRATEGY. 6TH. BOSTON: IRWIN MCGRAW-HILL, 2002.

MLA-Zitierstil (9. Ausg.)

PETER J PAUL. CONSUMER BEHAVIOR AND MARKETING STRATEGY. 6TH. IRWIN MCGRAW-HILL, 2002.