APA-ийн эшлэл(7 дахь хэвлэлт)

PETER J PAUL. (2002). CONSUMER BEHAVIOR AND MARKETING STRATEGY (6TH.). IRWIN MCGRAW-HILL.

Чикаго-гийн эшлэл (17 дахь хэвлэлт)

PETER J PAUL. CONSUMER BEHAVIOR AND MARKETING STRATEGY. 6TH. BOSTON: IRWIN MCGRAW-HILL, 2002.

MLA -ийн эшлэл (9 дэх хэвлэлт)

PETER J PAUL. CONSUMER BEHAVIOR AND MARKETING STRATEGY. 6TH. IRWIN MCGRAW-HILL, 2002.