PETER J PAUL. (2002). CONSUMER BEHAVIOR AND MARKETING STRATEGY (6TH.). IRWIN MCGRAW-HILL.
Chicago Style (17. basım) AtıfPETER J PAUL. CONSUMER BEHAVIOR AND MARKETING STRATEGY. 6TH. BOSTON: IRWIN MCGRAW-HILL, 2002.
MLA (9th ed.) AtıfPETER J PAUL. CONSUMER BEHAVIOR AND MARKETING STRATEGY. 6TH. IRWIN MCGRAW-HILL, 2002.
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