Παραπομπή σε μορφή APA (7η εκδ.)

WERTENBROCH K. (2001). MEASURING CONSUMER WILLINGNESS TO PAY AT THE POINT OF PURCHASE. MARKETING SERVICE INSTITUTE.

Παραπομπή σε μορφή Chicago (17η εκδ.)

WERTENBROCH K. MEASURING CONSUMER WILLINGNESS TO PAY AT THE POINT OF PURCHASE. MASSACHUSSETS: MARKETING SERVICE INSTITUTE, 2001.

Παραπομπή σε μορφή MLA (9th εκδ.)

WERTENBROCH K. MEASURING CONSUMER WILLINGNESS TO PAY AT THE POINT OF PURCHASE. MARKETING SERVICE INSTITUTE, 2001.