Cita APA (7a ed.)

WERTENBROCH K. (2001). MEASURING CONSUMER WILLINGNESS TO PAY AT THE POINT OF PURCHASE. MARKETING SERVICE INSTITUTE.

Cita Chicago Style (17a ed.)

WERTENBROCH K. MEASURING CONSUMER WILLINGNESS TO PAY AT THE POINT OF PURCHASE. MASSACHUSSETS: MARKETING SERVICE INSTITUTE, 2001.

Cita MLA (9a ed.)

WERTENBROCH K. MEASURING CONSUMER WILLINGNESS TO PAY AT THE POINT OF PURCHASE. MARKETING SERVICE INSTITUTE, 2001.