Style de citation APA (7e éd.)

WERTENBROCH K. (2001). MEASURING CONSUMER WILLINGNESS TO PAY AT THE POINT OF PURCHASE. MARKETING SERVICE INSTITUTE.

Style de citation Chicago (17e éd.)

WERTENBROCH K. MEASURING CONSUMER WILLINGNESS TO PAY AT THE POINT OF PURCHASE. MASSACHUSSETS: MARKETING SERVICE INSTITUTE, 2001.

Style de citation MLA (9e éd.)

WERTENBROCH K. MEASURING CONSUMER WILLINGNESS TO PAY AT THE POINT OF PURCHASE. MARKETING SERVICE INSTITUTE, 2001.