WERTENBROCH K. (2001). MEASURING CONSUMER WILLINGNESS TO PAY AT THE POINT OF PURCHASE. MARKETING SERVICE INSTITUTE.
Čikaški stil citiranja (17. izdanje)WERTENBROCH K. MEASURING CONSUMER WILLINGNESS TO PAY AT THE POINT OF PURCHASE. MASSACHUSSETS: MARKETING SERVICE INSTITUTE, 2001.
MLA način citiranja (9. izdanje)WERTENBROCH K. MEASURING CONSUMER WILLINGNESS TO PAY AT THE POINT OF PURCHASE. MARKETING SERVICE INSTITUTE, 2001.
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