Cita APA (7th ed.)

LAL RAJIV. (2009). MARKETING MANAGEMENT: TEXT AND CASES. TATA MCGRAW-HILL.

Cita Chicago (17th ed.)

LAL RAJIV. MARKETING MANAGEMENT: TEXT AND CASES. NEW DELHI: TATA MCGRAW-HILL, 2009.

Cita MLA (9th ed.)

LAL RAJIV. MARKETING MANAGEMENT: TEXT AND CASES. TATA MCGRAW-HILL, 2009.