AAKER DAVID A. (1991). MANAGING BRAND EQUITY: CAPITALIZING ON THE VALUE OF A BRAND NAME. FREE PRESS.
शिकागो शैली (17वां संस्करण) प्रशस्ति पत्रAAKER DAVID A. MANAGING BRAND EQUITY: CAPITALIZING ON THE VALUE OF A BRAND NAME. NEW YORK: FREE PRESS, 1991.
एमएलए (9वां संस्करण) प्रशस्ति पत्रAAKER DAVID A. MANAGING BRAND EQUITY: CAPITALIZING ON THE VALUE OF A BRAND NAME. FREE PRESS, 1991.
चेतावनी: ये उद्धरण हमेशा 100% सटीक नहीं हो सकते हैं.