APA-viite (7. p.)

AAKER DAVID A. (1991). MANAGING BRAND EQUITY: CAPITALIZING ON THE VALUE OF A BRAND NAME. FREE PRESS.

Chicago-viite (17. p.)

AAKER DAVID A. MANAGING BRAND EQUITY: CAPITALIZING ON THE VALUE OF A BRAND NAME. NEW YORK: FREE PRESS, 1991.

MLA-viite (9. p.)

AAKER DAVID A. MANAGING BRAND EQUITY: CAPITALIZING ON THE VALUE OF A BRAND NAME. FREE PRESS, 1991.