APA (7e ed.) Bronvermelding

AAKER DAVID A. (1991). MANAGING BRAND EQUITY: CAPITALIZING ON THE VALUE OF A BRAND NAME. FREE PRESS.

Chicago (17e ed.) Bronvermelding

AAKER DAVID A. MANAGING BRAND EQUITY: CAPITALIZING ON THE VALUE OF A BRAND NAME. NEW YORK: FREE PRESS, 1991.

MLA (9e ed.) Bronvermelding

AAKER DAVID A. MANAGING BRAND EQUITY: CAPITALIZING ON THE VALUE OF A BRAND NAME. FREE PRESS, 1991.