MANAGING BRAND EQUITY: CAPITALIZING ON THE VALUE OF A BRAND NAME
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| 格式: | 图书 |
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NEW YORK
FREE PRESS
1991
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MARC
| LEADER | 00000nam a2200000Ia 4500 | ||
|---|---|---|---|
| 100 | |a AAKER DAVID A | ||
| 250 | |||
| 020 | |||
| 650 | |||
| 942 | |c BK | ||
| 245 | |a MANAGING BRAND EQUITY: CAPITALIZING ON THE VALUE OF A BRAND NAME | ||
| 260 | |c 1991 |b FREE PRESS |a NEW YORK | ||
| 082 | |a 658.827 | ||
| 300 | |a XII,299 | ||
| 999 | |c 239897 |d 239897 | ||
| 952 | |0 0 |1 2 |4 0 |6 658_827000000000000 |7 0 |9 325892 |a 00004532 |b 00004532 |d 1997-09-17 |l 0 |o 658.827 |p 016568 |r 2017-09-07 |v 643.85 |w 2017-09-07 |y BK | ||