MANAGING BRAND EQUITY: CAPITALIZING ON THE VALUE OF A BRAND NAME
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MANAGING BRAND EQUITY: CAPITALIZING ON THE VALUE OF A BRAND NAME

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Bibliografske podrobnosti
Glavni avtor: AAKER DAVID A
Format: Knjiga
Izdano: NEW YORK FREE PRESS 1991
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MANAGING BRAND EQUITY :CAPITALIZING ON THE VALUE OF A BRAND NAME

MANAGING BRAND EQUITY :CAPITALIZING ON THE VALUE OF A BRAND NAME od AAKER DAVID A

Izdano 1991
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MANAGING BRAND EQUITY:CAPITALIZING ON THE VALUE OF A BRAND NAME

MANAGING BRAND EQUITY:CAPITALIZING ON THE VALUE OF A BRAND NAME od AAKER DAVID A

Izdano 1991
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Managing Brand Equity : Capitalizing on the value of a brand name

Managing Brand Equity : Capitalizing on the value of a brand name od Aaker David A.

Izdano 1991
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Managing Brand Equity: Capitalizing on the Value of a Brand Name

Managing Brand Equity: Capitalizing on the Value of a Brand Name od Aaker, David A.

Izdano 1991
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