MANAGING BRAND EQUITY: CAPITALIZING ON THE VALUE OF A BRAND NAME

Podobné jednotky

• MANAGING BRAND EQUITY :CAPITALIZING ON THE VALUE OF A BRAND NAME
  Autor: AAKER DAVID A
  Vydáno: (1991)
• MANAGING BRAND EQUITY:CAPITALIZING ON THE VALUE OF A BRAND NAME
  Autor: AAKER DAVID A
  Vydáno: (1991)
• Managing Brand Equity : Capitalizing on the value of a brand name
  Autor: Aaker David A.
  Vydáno: (1991)
• Managing Brand Equity: Capitalizing on the Value of a Brand Name
  Autor: Aaker, David A.
  Vydáno: (1991)
• MANAGING BRAND EQUITY
  Autor: AAKER DAVID
  Vydáno: (1991)