BRAND POSITIONING:STRATEGIES FOR COMPETITIVE ADVANTAGE
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| Format: | Bog |
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NEW DELHI
TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED
1993
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| LEADER | 00000nam a2200000Ia 4500 | ||
|---|---|---|---|
| 100 | |a SENGUPTA SUBROTO | ||
| 250 | |||
| 020 | |||
| 650 | |a ORGANIZATIONAL BEHAVIOUR | ||
| 942 | |c BK | ||
| 245 | |a BRAND POSITIONING:STRATEGIES FOR COMPETITIVE ADVANTAGE | ||
| 260 | |c 1993 |b TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED |a NEW DELHI | ||
| 082 | |a 659.1 | ||
| 300 | |a 299 | ||
| 999 | |c 240143 |d 240143 | ||