APA (7th ed.) Citation

BOVEE C L. (1992). MARKETING. MCGRAW-HILL.

Chicago Style (17th ed.) Citation

BOVEE C L. MARKETING. NEW YORK: MCGRAW-HILL, 1992.

MLA (9th ed.) Citation

BOVEE C L. MARKETING. MCGRAW-HILL, 1992.

Warning: These citations may not always be 100% accurate.