Cita APA (7a ed.)

BOVEE C L. (1992). MARKETING. MCGRAW-HILL.

Cita Chicago Style (17a ed.)

BOVEE C L. MARKETING. NEW YORK: MCGRAW-HILL, 1992.

Cita MLA (9a ed.)

BOVEE C L. MARKETING. MCGRAW-HILL, 1992.