Cita APA (7a ed.)

BOVEE COURTLAND L. (1995). MARKETING (2ND.). MCGRAW-HILL.

Cita Chicago Style (17a ed.)

BOVEE COURTLAND L. MARKETING. 2ND. NEW DELHI: MCGRAW-HILL, 1995.

Cita MLA (9a ed.)

BOVEE COURTLAND L. MARKETING. 2ND. MCGRAW-HILL, 1995.