Cita APA (7a ed.)

MANDELL M I. (1983). MARKETING (2ND.). PRENTICE -HALL INTERNATIONAL, INC.

Cita Chicago Style (17a ed.)

MANDELL M I. MARKETING. 2ND. NEW JERSEY,USA: PRENTICE -HALL INTERNATIONAL, INC, 1983.

Cita MLA (9a ed.)

MANDELL M I. MARKETING. 2ND. PRENTICE -HALL INTERNATIONAL, INC, 1983.