STEVENS ROBERT E. (2002). MARKETING PLANNING GUIDE. JAICO PUBLISHING HOUSE.
Cita Chicago (17th ed.)STEVENS ROBERT E. MARKETING PLANNING GUIDE. MUMBAI: JAICO PUBLISHING HOUSE, 2002.
Cita MLA (9th ed.)STEVENS ROBERT E. MARKETING PLANNING GUIDE. JAICO PUBLISHING HOUSE, 2002.
Atenció: Aquestes cites poden no estar 100% correctes.