Cita APA (7th ed.)

SELTZ DAVID D. (1981). HAND BOOK OF INNOVATIVE MARKETING TECHNIQUES. ADDISON-WESLEY.

Cita Chicago (17th ed.)

SELTZ DAVID D. HAND BOOK OF INNOVATIVE MARKETING TECHNIQUES. CALIFORNIA: ADDISON-WESLEY, 1981.

Cita MLA (9th ed.)

SELTZ DAVID D. HAND BOOK OF INNOVATIVE MARKETING TECHNIQUES. ADDISON-WESLEY, 1981.