APA (7th ed.) Citation

SELTZ DAVID D. (1981). HAND BOOK OF INNOVATIVE MARKETING TECHNIQUES. ADDISON-WESLEY.

Chicago Style (17th ed.) Citation

SELTZ DAVID D. HAND BOOK OF INNOVATIVE MARKETING TECHNIQUES. CALIFORNIA: ADDISON-WESLEY, 1981.

MLA (9th ed.) Citation

SELTZ DAVID D. HAND BOOK OF INNOVATIVE MARKETING TECHNIQUES. ADDISON-WESLEY, 1981.