Cita APA (7a ed.)

SELTZ DAVID D. (1981). HAND BOOK OF INNOVATIVE MARKETING TECHNIQUES. ADDISON-WESLEY.

Cita Chicago Style (17a ed.)

SELTZ DAVID D. HAND BOOK OF INNOVATIVE MARKETING TECHNIQUES. CALIFORNIA: ADDISON-WESLEY, 1981.

Cita MLA (9a ed.)

SELTZ DAVID D. HAND BOOK OF INNOVATIVE MARKETING TECHNIQUES. ADDISON-WESLEY, 1981.