SELTZ DAVID D. (1981). HAND BOOK OF INNOVATIVE MARKETING TECHNIQUES. ADDISON-WESLEY.
Čikaški stil citiranja (17. izdanje)SELTZ DAVID D. HAND BOOK OF INNOVATIVE MARKETING TECHNIQUES. CALIFORNIA: ADDISON-WESLEY, 1981.
MLA način citiranja (9. izdanje)SELTZ DAVID D. HAND BOOK OF INNOVATIVE MARKETING TECHNIQUES. ADDISON-WESLEY, 1981.
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