GUILTINAN JOSEPH P. MARKETING MANAGEMENT STRATERGIES AND PROGRAMS (2ND.). MCGRAW-HILL.
Cita Chicago (17th ed.)GUILTINAN JOSEPH P. MARKETING MANAGEMENT STRATERGIES AND PROGRAMS. 2ND. NEW YORK: MCGRAW-HILL.
Cita MLA (9th ed.)GUILTINAN JOSEPH P. MARKETING MANAGEMENT STRATERGIES AND PROGRAMS. 2ND. MCGRAW-HILL.
Atenció: Aquestes cites poden no estar 100% correctes.