GUILTINAN JOSEPH P. MARKETING MANAGEMENT STRATERGIES AND PROGRAMS (2ND.). MCGRAW-HILL.
Cita Chicago Style (17a ed.)GUILTINAN JOSEPH P. MARKETING MANAGEMENT STRATERGIES AND PROGRAMS. 2ND. NEW YORK: MCGRAW-HILL.
Cita MLA (9a ed.)GUILTINAN JOSEPH P. MARKETING MANAGEMENT STRATERGIES AND PROGRAMS. 2ND. MCGRAW-HILL.
Precaución: Estas citas no son 100% exactas.