GUILTINAN JOSEPH P. MARKETING MANAGEMENT STRATERGIES AND PROGRAMS (2ND.). MCGRAW-HILL.
Style de citation Chicago (17e éd.)GUILTINAN JOSEPH P. MARKETING MANAGEMENT STRATERGIES AND PROGRAMS. 2ND. NEW YORK: MCGRAW-HILL.
Style de citation MLA (9e éd.)GUILTINAN JOSEPH P. MARKETING MANAGEMENT STRATERGIES AND PROGRAMS. 2ND. MCGRAW-HILL.
Attention : ces citations peuvent ne pas être correctes à 100%.