GUILTINAN JOSEPH P. MARKETING MANAGEMENT STRATERGIES AND PROGRAMS (2ND.). MCGRAW-HILL.
Chicago Style (17. basım) AtıfGUILTINAN JOSEPH P. MARKETING MANAGEMENT STRATERGIES AND PROGRAMS. 2ND. NEW YORK: MCGRAW-HILL.
MLA (9th ed.) AtıfGUILTINAN JOSEPH P. MARKETING MANAGEMENT STRATERGIES AND PROGRAMS. 2ND. MCGRAW-HILL.
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