Cita APA (7th ed.)

KOTLER PHILIP. (1988). MARKETING MANAGEMENT: ANALYSIS; PLANNING; IMPLEMENTATION AND CONTROL (6TH.). PRENTICE -HALL INTERNATIONAL; INC.

Cita Chicago (17th ed.)

KOTLER PHILIP. MARKETING MANAGEMENT: ANALYSIS; PLANNING; IMPLEMENTATION AND CONTROL. 6TH. ENGLEWOOD: PRENTICE -HALL INTERNATIONAL; INC, 1988.

Cita MLA (9th ed.)

KOTLER PHILIP. MARKETING MANAGEMENT: ANALYSIS; PLANNING; IMPLEMENTATION AND CONTROL. 6TH. PRENTICE -HALL INTERNATIONAL; INC, 1988.