APA-viite (7. p.)

KOTLER PHILIP. (1988). MARKETING MANAGEMENT: ANALYSIS; PLANNING; IMPLEMENTATION AND CONTROL (6TH.). PRENTICE -HALL INTERNATIONAL; INC.

Chicago-viite (17. p.)

KOTLER PHILIP. MARKETING MANAGEMENT: ANALYSIS; PLANNING; IMPLEMENTATION AND CONTROL. 6TH. ENGLEWOOD: PRENTICE -HALL INTERNATIONAL; INC, 1988.

MLA-viite (9. p.)

KOTLER PHILIP. MARKETING MANAGEMENT: ANALYSIS; PLANNING; IMPLEMENTATION AND CONTROL. 6TH. PRENTICE -HALL INTERNATIONAL; INC, 1988.