Cita APA (7th ed.)

KOTLER PHILIP. (1990). MARKETING MANAGEMENT: ANALYSIS; PLANNING; IMPLEMENTATION AND CONTROL (6TH.). PRENTICE HALL OF INDIA.

Cita Chicago (17th ed.)

KOTLER PHILIP. MARKETING MANAGEMENT: ANALYSIS; PLANNING; IMPLEMENTATION AND CONTROL. 6TH. NEW DELHI: PRENTICE HALL OF INDIA, 1990.

Cita MLA (9th ed.)

KOTLER PHILIP. MARKETING MANAGEMENT: ANALYSIS; PLANNING; IMPLEMENTATION AND CONTROL. 6TH. PRENTICE HALL OF INDIA, 1990.