KOTLER PHILIP. (1990). MARKETING MANAGEMENT: ANALYSIS; PLANNING; IMPLEMENTATION AND CONTROL (6TH.). PRENTICE HALL OF INDIA.
Chicago-referens (17:e uppl.)KOTLER PHILIP. MARKETING MANAGEMENT: ANALYSIS; PLANNING; IMPLEMENTATION AND CONTROL. 6TH. NEW DELHI: PRENTICE HALL OF INDIA, 1990.
MLA-referens (9:e uppl.)KOTLER PHILIP. MARKETING MANAGEMENT: ANALYSIS; PLANNING; IMPLEMENTATION AND CONTROL. 6TH. PRENTICE HALL OF INDIA, 1990.
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